Reimagining Your Brand

Occasionally you get the opportunity to hit the reset button.  It is refreshing, exciting, new and at the same time...

Scary.

Imagine being able to reintroduce yourself to the community.  To be something new.  Different.

This week we had the opportunity to work with an organization that recently merged and is expanding both their footprint and their relationship with the community.

The more we dug into their options, the more we realized they could do more.  And that they were able to set up and budget to be more.  And they became more emboldened in their decisions.

What did it mean for them?  It meant seeing a new vision of who they were, and finding an opportunity to do more.  Most importantly, they did what they were supposed to:

- They didnt get caught up in "this is how we always do things"
- They committed to making the necessary changes
- They reaffirmed their leadership on their goals.

Having ideas is one thing.  Leadership and commitment are what make them reality.