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Chip Ahlswede
Meredith Weisel

Thursday, September 25, 2014

Not all plans are the same...

This week we met with an organization in Big Bear California.  There they have some unique issues:

- They deal with all the normal government entities - Fed, State, County, Local.
- They also deal with the National Forest, California Department of Forestry, and similar entities
- They have US Dept of fish and game regulating a great deal of land uses around the area as well
- They have to contend with a very seasonal business model that is tourism heavy, and reliant on water.

Oh, and its in a drought... You can only imagine how that bodes for snow making needs.


The waters have started to drain in this beautiful lake area as Southern California needs more and more water.

Boating, fishing, hunting, skiing, hiking, campaign, cabin rentals.  Big bear truly has outdoor activities for everyone.  However most of these activities rely on the use of water in some format...
 Leaving many of these beautiful homes and resorts needing additional resources to attract tourists, property owners, investors, businesses, and the like.

The businesses and residents are trying to address these needs in various ways.  And some are successful, but they are needing new opportunities to bring in tourists, visitors and outdoor recreationalists everywhere.
 Obviously the area is still as gorgeous as ever, but the question remains... how long can it sustain without the necessary water to attract visitors?

What's more, what can people do to be better educated about ways in which they can reduce their use and impact on the environment in a way that can support more people getting to visit this beautiful area?
 Sure.  The views are great from everywhere.  The skiing is undoubtedly the best you can find within 2 hours of Los Angeles - or honestly any major city for that matter.  The boating is great.  The town is incredible, it truly is idilic.

However they needed some direction.

So we worked with them, planned out some suggestions, and helped find where potential coalitions and efforts could work together to help raise awareness and implement programs that will benefit the entire area.  Also they are designed to bring in more engagement from the property owners and investors on these issues.  Making sure that as they develop their efforts, they will see success.

Sometimes its as simple as that.  Just finding the right connections to make your strategy work.

So what do you need to make it happen?

- An understanding of what you are facing
- Leadership to think of solutions
- Vision for what you could be
- Commitment to the future.

And then making your way down the mountain seems a relatively simple path... and sometimes there's a waterslide too!

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