Major Donors to PACs... how do you get them?

So this week in Myrtle Beach, South Carolina we had a unique opportunity.  We worked with an organization who is looking to develop a strategy for getting major donors to their PAC.

One idea, is just take them some place amazing and show them the view...

However not everywhere has that available for you.  So alternatively what you need to do is plan for them.

We sat down and helped them develop a strategy:

- Identify leaders who should be in the door
- Develop a peer-to-peer request network
- Figure out who in the industry should be supporting the PAC at higher levels
- Look at people who have consistently been supportive and try to get them to step up
- Identify people looking for different types of recognition, and address their needs
- Figure out people who want special benefits for their support and decide if you can provide for their wants

One other thing became evident as well.

Knowing that most people are resistant to politics, you need to make sure that your plan is:
- EASY to contribute
- SIMPLE to promote
- FUN as possible

You need to provide a comfort level for everyone getting involved, so they feel better about the process.

You also need to realize that things can change on a dime.  And Myrtle Beach proved that this trip.

The photo above of the waterslide and the sunny day at the beach...

Yeah that was taken about 2 hours before this photo of a torrential downpour.  Same beach, same pool, same "sunny day"

Conditions change, so make sure you are ready for that eventuality.