Breaking a New Market

"If Jeezy's paying LeBron, I'm Paying Dwyane Wade" famously boasted Jay Z in his song Empire State.

Well we now know what that figure would be*.  Approximately $100 million is what Chinese Shoe Company Li-Ning is reportedly paying Dwyane Wade to represent their shoe brand.



Wade broke with Nike in order to take this contract on.  Most people view a Nike contract as the pinnacle of sports sponsorship.  So why would Wade break ranks in order to have a sponsorship with a little known company in the US?

Very simple.  Go to Nike's Basketball page.  They already feature 3 superstars - LeBron, Kobe and Kevin Durant.  That doesnt count the countless others that Nike sponsors.  Just look at this list found posted 4 years ago - LINK

The move to Li-Ning enables more growth for Wade.  First in the largest growing market - China.  And being the ONLY person in there...

Dwyane Wade is setting himself up for growth and expansion in a world where he is a pioneer.  What market is being neglected that you could exploit?  Plan for it, and if you need a reminder of how, look at Bryan's last post!


* Yes I know the real number was $3k... however if you know that and why, you probably aren't reading this blog.  Just keepin' it real.

Strategic Planning for Government Affairs

Is your Government Affairs program in a rut? Is it time to take another look at how to improve your organization’s ability to advocate for your interests?

It starts with knowing what you want to achieve. Do you want to …

 

·         Achieve success with your legislative agenda?
·         Elect your endorsed candidates?
·         Raise more money for your PAC?
·         Mobilize your members to get more involved?
·         Educate policy-makers and the public about your organization's issues?

Based on what you want to do, you then need to develop a plan to achieve success for each item and a timeline for implementation.

Of course, you will need resources to be successful. Determine what resources will be needed. Identify the resources you currently have available, but don’t let current resources limit your vision. Based on the resources needed, work with your leadership to get buy-in for why it’s in your organization’s best interests to be successful achieving your vision, and then let them take the lead in finding the resources necessary to be successful. If they believe in the cause, they will find a way to fund it.

Government Affairs Strategies LLC provides the experience and expertise needed to build effective government affairs programs.

Our team has the ideal mix of experience and understanding how associations operate, how they can be successful, how to develop effective government affairs programs, campaign strategies, issue advocacy campaigns, legislative tactics, message development, communications/media plans, grassroots member mobilization and PAC fundraising programs.

As always, let us know how we can help you achieve your goals.