Style, Standing Out, and Set Apart

I spend a lot of time in airports these days. And as anyone can tell you who spends a lot of time in airports, you see some weird stuff. Often very weird.

This last week while on a six day seven state trip and leaving Albuquerque I saw this -

Between the length, layovers, and number of appearances of last week's trip, I was certainly caught off guard - mostly with the thought of "I wouldn't want to take that through security..."

So I shoot this pic, send it off to a few friends, and low and behold they recognize him. Turns out his name is Jimmy Cusano and he helps with membership drives for chambers of commerce called Your Chamber Connection.  They make membership drives fun for the members, and they manage to bring some large sustainable success to the organizations with which they work.

But clearly the commitment doesn't stop there.  I had taken the opportunity to dress down to sweatpants and a t shirt because I was just exhausted.  And just like anyone who has to deal with airport security, I wanted it to be simple, easy, and comfortable.

However Jimmy, and by extension Your Chamber Connection, instead deliberately stand out.  They have found a niche, a presence, and a presentation, and given their commitment to that.

So much so that people across this country associate the look with the experience working with Your Chamber Connect when an over-tired travel-weary smart ass in a security line snaps a pic.

The point is this -

What is it that your organization does that makes it stand out?  And how committed to it are you?