PAC Fundraising Fundamentals

So while you're thinking about your PAC Fundraising program, it's important to understand why people would give to your PAC ... or for that matter, why they would give their money away to anything!

Most people will contribute their money for one of three reasons:

1) They believe in the cause
2) They are asked
3) They want recognition

Therefore, knowing this is why someone would give away their money, you will want to build your fundraising efforts around this premise.

For someone to contribute to your PAC based on believing in the cause, you need to make sure they know what the cause is ... in other words, a central part of your fundraising program needs to be educating your audience (whoever you want to contribute to your PAC) about what your program is trying to achieve and why the PAC is essential to achieving the goals that your audience cares about.

Once your target audience is educated about the cause, its time to ask them for the order ... you can't assume they will give just because they know what the PAC is all about and why it is important. You need to make sure they are asked personally to contribute to your PAC. It is always best to set up a system where the individual is asked by someone they respect or will want to say yes to. While that is not always possible, it is still important to make sure your audience is given the personal opportunity to contribute.

And when they do contribute to your PAC, make sure they are recognized for doing so ... recognize contributors by both thanking them personally as well as recognizing their contributions at every opportunity possible (website, newsletters, meetings, etc.).

When you have a system in place that takes these key aspects into account, you will see your PAC Fundraising program reach new heights.

As always, let us know how we can help you achieve your goals.