How Accurate is Your Information on Your Audience?

The Government Affairs Strategies team is sitting in a working session on Political Data.  Here are a couple of facts about Voter Registration Lists that gives us pause...

Voter lists have been good about starting to clean up their information within their own state.  However -

• 11.5% of the information on voters is an outdated address
• 5% of the information on voter lists is a duplicate address
• 7% of the information on voter lists include undeliverable, deceased, or other problems in delivering mail

Which comes to almost 1/4 of your data from the voter registration list being wasted.  That means if your data isn't the best and cross matched nationally with other files... you are potentially throwing away 1/4 of your campaign outreach budgeting.

Take the time to make sure your data vendors have the best possible information, unless you are fine throwing away your money!