Get Further By Being Shorter

Looking at your policies, you may be concerned that one of two things is likely to happen, either -

A) These policies are going to be too hard to understand, or
B) There is too much supporting information that people need.

These thoughts are common, you want people to care about your issue as much as you do, and you want them to understand it at the level you have.

Here's the thing, they don't and they wont. But that doesn't mean they wont support your issue given good reasoning and research.

You simply need to condense your message, and provide reasons to trust your conclusion.

STEP 1 - Condense Your Message

Take a lesson from Twitter. If you can't convey a message in 140 characters, its not going through.

Think 2 sentences.
- Identify a problem
- Offer the solution

They will ask for more, which takes us to...

STEP 2 - Make Them Comfortable

Another lesson from Twitter - trusted people have bought in. For them it was celebs and CEOs, for you it will be researchers, academics, and practitioners...

And good messaging includes all 3.

STEP 3 - Link to More

Back to Twitter, think of those weird little links such as - http://bit.ly/9QPGJg

Ever click through to them? Well here is where all the background information that you are so passionate about comes in, give them the information to learn more if they want.

There is no reason to over sell someone who agrees, and you'll save time with someone who doesn't. Either way you will be professional, honorable, AND HONEST... the kinds of traits that win over even your most ardent opposition in time!