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Chip Ahlswede
Meredith Weisel

Tuesday, January 26, 2010

Free Publicity

Your issues and your organization represent something bigger than you and your current membership.

There are litterally thousands of people out there that would be great supporters if they only knew more about you.

So what are you doing to let them know you are there?

One of the most valuable ways you can get your organization's presence to grow is through the press... and the free publicity they can provide.

Pick your top issue. Write an editorial about why you are right (target 300 to 500 words). Call the editor of your local paper and ask them to meet about your issue. Give them your editorial.

It may not happen right away. It may not be 100% your message when it comes out. But when it does you will have put your organization in front of a large number of people who otherwise didnt know about you, and now want to know more.

The press needs stories and your story needs attention. Bring the two together!

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