One of the most overlooked components of an organization's success is its perception and support within the community. This goes for both the community it represents, and the community where it is located. This is an important distinction, however the process of being engaged and effective in these communities is the same.
The best way to address this opportunity is to follow these steps -
1) Ask yourself - What opportunities exist in your communities? What spaces do you need to be in, in order to be effective? Who do you need to know in the community? Who will be important in making those connections and opportunities for you?
2) Start With Elected Officials - They are probably the easiest group to identify and contact. Your city council, local school board (don't overlook them), your state representatives, your members of congress - whomever is elected in your area - they are your first group to outreach to. More importantly, they can recommend who else you should speak with.
3) Reach Out To Community Organizations - Fraternal organizations, business organizations, the chamber of commerce, local philanthropic organizations and the like typically house the community leaders in some capacity. Knowing how to engage with them, and where to engage with them, is an important aspect of building that rapport with them. Also consider church groups as many have greater influence than you've previously considered in the communities.
4) Talk To Your Affiliates - Whether that is a supplier, a business organization, an affiliated industry, or just people you've worked with in the community. Bring them in to help you figure out where you need to connect. They can also be helpful in making those connections.
5) Have An Offer - You don't want to start any relationship with an ask. So instead plan to have something you can offer. A business offering, a community resource, or just an opportunity to help. Starting with an offer helps make your approach seem much more communal than self serving.
Reaching out to community leaders is simple, it's just taking the steps to officially do it that will matter. Make sure your efforts are engaging, interesting and easy to support.
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