Elections provide you an opportunity to get your members more involved in the community. The more you are involved in the community, the better your message can make its way through to decision makers. Your base is key to that.
- Encourage them to register to vote, it is free, it is relatively non-controversial, and it is part of what we consider our civic duty.
- Encourage them to meet the candidates and find out where they stand on issues important to them
- Give them opportunities to connect the base with the decision makers and community leaders
When candidates are running for office, they are looking for groups to support them. AS such you are in a rare position to get your message out to them and find out where they stand on your issues. Use this as an opportunity to bring your issues to the forefront. Send them questionnaires and share that information with the base.
Often your base - and the public in general - don't know what is happening on a local level with their elected officials. This provides opportunities for you as an organization.
There may or may not be candidates that you support. However the base will likely have candidates they like. Encourage them to get involved with those candidates and support their campaigns through campaign activities.
Let the candidates know - and your own base - how many of your members participated in efforts, contributed to campaigns, got involved in political efforts. This will leave a lasting impression with both groups, and can be something to build on into the future.
Getting involved in elections can come in many different ways. Every organization that wants to be successful should be implementing this strategy to advance their membership and position in the community.
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