How Quickly Can You Build a PAC Fundraising Culture?

Today I am off to Beautiful Downtown Tempe.  Home of theArizona State University Sun Devils, and my well spent College Years.  My Delta Sigma Phi fraternity house may be gone from Alpha Drive, but the lessons I learned there live on.

One of those lessons was that organizations operate off of a culture.  If you're a jock, you're in the jock house, and you do jock things.  If you don't care about something, your peers aren't going to care about something, and therefore that something wont get done.  It's just kind of how organizations work.

I also learned that just because you operated one way, it didn't mean you couldn't shift.  Cultures Can Change!

So I will be meeting with a business group today that has a historical culture of NOT raising PAC funds.

• Their member participation rate was low
• Their total dollars raised per year was low
• Their dollars per contributor rate was low
• Their awareness of the PAC was low

So much so that I was repeatedly told for years that it wasn't that THEIR participation was lacking, it was that their participation reflected the state's participation in political engagement in ANY form.

This was a very convenient excuse because it sounded reasonable.  It's a state culture, not ours.  Regardless of whether or not that was true, its what they believed.

So several years ago I set about to help them change that culture.  Population wise its a good sized state, political influence wise it is a strong state, and even presence on the national stage, it is a strong state.  So why couldn't this group too become a more influential state when it comes to the PAC?

We started with a simple question - How can we change the culture here?

In examining exactly how they can shift the culture, we started with a small plan to get the leadership more engaged, to pass that through the organization, to the industry leaders, and out to the general members to become a stronger PAC state.

So what kind of results have we had?

• Every chapter in the state has improved their fundraising year over year in terms of participation rates and dollars raised by up to seven times in some chapters
• The state has improved its overall fundraising rates by about 20% year over year the past two years
• So far in 2015 they have raised 20% more than they did in all of 2014 with 4 months to go in the year.
• In less than 2 years they have increased their participation rate and fundraising totals by 50% each.

So how did they do it?  What changed?  What was the catalyst?

They each committed to trying and did try new things. 

Not everything worked, but nothing was catastrophic as they feared.  And they learned that they could accomplish something by just trying.

They still have a ways to go to meet their goals, but the culture has shifted, and provided they keep up the work, the culture will have permanently changed for their organization.