BUT IT WONT WORK!

Ever hear from someone that it wont work?  They insist your plan could not possibly be the solution to their efforts because they have "seen how it plays out"?

Yeah we have too.

Often in fact.

However it is amazing how much a little light can brighten even the darkest rooms.

This week we were in Fullerton California.  Working with a client who has the public claiming all sorts of mis informed statements that do not adequately reflect the reality of their situation.  Here it relates to parking, where we were told:

• Parking controls don't work
• People will just move further out if they implement parking
• People charging fees for parking are the problem, and they are creating this problem

So with the help of a Go-Pro we set forth and took video of every street, marking where there were and were not controls, and how far out we had to drive in order to not run into parking problems.

Turns out that what we were told was not exactly true.  And shedding light has started to change perception.

How can you shed light?