Building a culture of PAC support? It is possible!

Having worked with several different Political Action Committees and organizations in Arizona, we are used to a few things:

- People don't like PACs
- People don't like Politics
- People don't like Government
- People don't like Pressure

You know what else they don't like?  Anyone - especially government - telling them what to do.

Which creates an interesting juxtaposition - hating Government and hating the process to change it.

That said, we know full well that the right strategy is all a state like Arizona needs to build a culture of supporting the PAC.  As long as you avoid the most common stumbling blocks:

1. You have to take the first step.  No two ways about it, you need to just push through
2. You have to support the effort.  It's uneasy, so make sure you are giving the effort the support it needs, and those who are enacting the plan are comfortable
3. You have to remain consistent.  Messaging, frequency, all efforts.  Stay consistent

 And above all... realize that you need to message a lot.  It is effectively advertising.  A campaign.  A series of issues... And if you do not keep putting the PAC in front of people at every reasonable place, you are failing to communicate the value of your PAC.