Some people just can't help themselves

Today I was reflecting on what went wrong with a client we had.

They needed help communicating the value of their PAC and government affairs efforts to their members.  More importantly, they needed help connecting the two.

They had been trying for years and kept running into the same stumbling blocks and wanted help getting around them.

We worked hard to get them there.  Providing more options at every turn.  However the same stumbling blocks they ran into, they refused to let us work around.

• No researching their membership
• No studying past analytics
• No support for messages going out
• No commitment to message issues
• When we built them a communication piece - they wouldn't use it
• No explanation of why

So what did we do wrong?  Hard to say honestly.  I am sure we could have worked harder to accomplish their goals for them, however at some point you have to ask yourself if it is possible to ever help someone who wont help themselves.

Take a look at your own plans.  Are you willing to try new things?  Or are you going to throw up your own road blocks?