PAC fundraising - its all in the details

So this was the view from my office window today...

And in case you ever get the opportunity, take the Amtrak from LA to San Diego.  It is one of the most beautiful rides in the world.

And... assuming you can actually concentrate on something other than the serene view, it has wifi the entire way and is the best two and a half hours worth of work you can have while commuting.

But today's plan wasn't to enjoy the view... even if I did... it was to build a fundraising plan for a PAC.

Doing so, a couple items became clear -

1. PAC fundraising isn't difficult, but it is very detail oriented
2. Planning a fundraising effort takes meticulous attention to detail
3. You CAN wing a plan, but then you'll only get a clipping of what you otherwise would
4. The more people you involve, the better it will go
5. If you want people involved, you have to give them everything they could need to be successful

Your PAC deserves a good plan, and only a good plan will work.