Once More Into the Breech... or Spam

Today George Will has an interesting Editorial in the Washington Post about voters tiring of all different "Apocalypse" scenarios we have run into in the past few years fiscally and legislatively.



Regardless of your opinion of all of these issues, it brings up an interesting scenario.

Many Political Action Committees and Advocacy organizations rely on the "Sky is falling" pitches for support, PAC investments and action.  But are you using them too much?

The lesson to take from the current situation and apply to your organization, is... Mix it up.  Eventually if the sky is always falling, your supporters will eventually get turned off because the sky never fell...

And then your appeals are... Spam...