After committing the unspeakable act of drinking water in the rebuttal to the State of the Union, Senator Marco Rubio was taken to task for the seemingly un-presidential act of needing water by several media outlets.
Not to mention Saturday Night Live.
However Sen. Rubio didn't just sit back and take his lumps, he turned it into a positive. Selling water bottles as part of a PAC donation.
Reminiscent of Governor Chris Christie's self-depreciating humor about his weight, Sen. Rubio owned the issue, and turned it into a positive.
Quite a positive in fact bringing in over $100,000 in the few weeks since the incident.
Now in today's world of nearly a billion dollar campaigns that might not seem like much. However keep in mind the race isn't for another 3 years, we've got midterm elections between now and then, and we just came off one of those billion dollar cycles. So the number is hugely significant.
The challenge we all face is how do we turn our own negatives into a positive? Follow Senator Rubio's lead... and OWN IT.
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