Make Waves

Do you worry that you dont have an issue that will get you the notariety you need to make the issues you want?

Make one up.

Edward Segal, CEO of the Marin County Association of REALTORS, found that by developing an advocacy tool he was able to pre-empt some major issues in his communities.

"point of sale is a way that elected officials like to pass policies without having any skin in the game, but can act like they did something positive. The problem is it takes a long time to implement, and unfairly burdens home sellers."

Explained Segal.

"So we developed the 'housingturnover index' and the councilmembers realized that what they were doing would take decades to implement... so that ended that discussion!"

You probably have an issue that comes up frequently in your neighborhoods as well. Tell your story before its an issue and you too will pre-empt these types of problems.