“C-3PO: Sir, the
possibility of successfully navigating an asteroid field is approximately 3,720
to 1.
Han Solo: Never tell
me the odds!”
With several upsets and surprises in the recent elections
both at the federal, state and local levels, many candidates might be
scratching their heads wondering if knowing their polling numbers was a good or
a bad thing while campaigning. And for
many election season might have made them feel like Han Solo in Star Wars
fighting through an asteroid field. But
that doesn’t mean you shouldn’t know your odds.
Whether your polling shows you up 10 points or down 10
points at the beginning, middle or towards the end of the campaign, anything
can happen on Election Day! We are a fickle voting public and our minds change
easily and rapidly. Knowing your odds,
knowing your polling numbers, knowing the perception voters have of you, are
all vital aspects to your campaign.
Polling may not be an exact science but it’s still an essential part of
having a glimpse into your future.
As Yoda once said, “Difficult to
see. Always in motion is the future.”
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