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Chip Ahlswede
Meredith Weisel

Monday, October 13, 2014

Win One Step at a Time

This morning, Politico (http://www.politico.com) has an interesting piece examining how Republicans lost the culture war.

Without getting into the issues themselves, it highlights a problem many organizations face on a daily basis. Leadership who wants to either stalwartly stand one way, or wants to pursue an "eat the elephant all at once" approach to an issue.

In either case, you're gonna lose.

You can have the might of reason, the people, and even the almighty on high on your side. However if you don't do a few simple things you will lose everytime.

1) Keep your message simple and understandable to all
2) As times change, your position may not need to change, but your priorities and message definitely will
3) Understand not just today's audience, but the ones coming up, make sure your message is one that translates
4) You can win incrementally and eventually achieve your ultimate goals
5) Know when you've gone too far, and reassess how you'll succeed moving forward (in other words, go back to #3)

Regardless of the issue, people believe they evolve. If you, your organization, your positions do not evolve as well, then you are seen as either stagnant or out of touch. 

Either perception is one you don't want to have...


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