Timing is everything

So east coast fans of the HBO show "Game of Thrones" are very excited about whatever just happened. Including my business partner.

However I'm here on the west coast and the show doesn't air for 2 more hours.  West coast fans are less than pleased with the spoilers coming out of the other coast.

Evidently Discovery Chanel even put out a spoiler. That won't sit well either.

What's the point?

Make sure your timing is right in your messages or you will likely alienate parts of your audience.