Consider the NRA. People love or hate them, there is very little in between, and that's just fine with them. When they come to a policy they believe in, they stick with that message, even in the face of opposition. Their first stab at responding to the horrific tragedy in Newton, Ct. was met with great resistance. But here is their message four months later.
The message hasn't changed. Brand attacked and they stuck with it. Step away from the emotion of the issue, and look what they've accomplished. They have altered the discussion from one of reaction to a tragedy to one of discussion of policy.
Now some have labeled their effort as less than sincere, or flat out pandering. But that isn't the issue. What is the issue is that they didn't let attacks, even celebrity led attacks from the likes of Jon Stewart or Jim Carrey, both hugely popular and extremely biting in their commentary on the NRA. Still the NRA held firm.
Being involved in politics means you will have resistance. Its the nature of the game. But you have to stay true to who you are and what you believe. Failing doesn't mean Rebranding. It means Rebuilding.
And one last thought on your program and rebranding... Would you rather be -
or
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