Well we now know what that figure would be*. Approximately $100 million is what Chinese Shoe Company Li-Ning is reportedly paying Dwyane Wade to represent their shoe brand.
Wade broke with Nike in order to take this contract on. Most people view a Nike contract as the pinnacle of sports sponsorship. So why would Wade break ranks in order to have a sponsorship with a little known company in the US?
Very simple. Go to Nike's Basketball page. They already feature 3 superstars - LeBron, Kobe and Kevin Durant. That doesnt count the countless others that Nike sponsors. Just look at this list found posted 4 years ago - LINK
The move to Li-Ning enables more growth for Wade. First in the largest growing market - China. And being the ONLY person in there...
Dwyane Wade is setting himself up for growth and expansion in a world where he is a pioneer. What market is being neglected that you could exploit? Plan for it, and if you need a reminder of how, look at Bryan's last post!
* Yes I know the real number was $3k... however if you know that and why, you probably aren't reading this blog. Just keepin' it real.
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