Owning Your Own Message

The Huffington Post today ran this article about the problems with Apple and Google and the ownership of user data.

The problem here is that so far neither side has a clear message, other than "I don't think this is right" from the Senator's side... and even with that it isn't clear what the objection is exactly to.

Regardless of your thoughts on this issue, or these individuals, or these companies, or their practices. One thing is clear -

They haven't expressed why its right or wrong to do... well whatever it is they are doing!

The message here is before your activity becomes a problem, know your message. And in order for your message to be accepted, you better have it researched, planned, and repeated constantly.

Oh, it probably helps to be fair as well!