Who Speaks for You?

One of the biggest barriers to success when working with the public, is how are your spokespeople received?

Most organizations make their president the spokesperson. While this is a great leadership opportunity, it neglects a few very key components of communication -

- Presidents change constantly, a lack of continuity creates confusion
- Not all presidents are great speakers, work to their strengths not their desires
- Not all presidents translate well in the public eye, don't put them in a bad light

When you look for a spokesperson, you need them to be -

- credible on the issue
- personable to the community
- deferential to the organization

Spokespersons can change based on issues, direction of the organization, or with time. However make sure the person speaking for your organization knows how to put the organization in the best light