Who Knows Your Story?

With all these great moves you are making, who are you telling?

You should have 3 messages that come out of each effort -

a) What matters to your most ardent supporters / members / consumers
b) What matters to those who are likely to support you / future members / coalition members
c) What matters to the general public.

Another way to look at it is,

a) What you would send in a newsletter
b) What you would put on your website
c) What you would like to see in the newspaper

Re-examine your efforts, and figure out what you can do to get those messages out.