While we move...

We are in the process of updating our website. In the meantime, you can find out information about us here. For further information, please email us:
Chip Ahlswede
Meredith Weisel

Friday, February 13, 2015

Intent and Reception

One of the biggest challenges anyone faces is how is what they are going to be received.

Let's take a look at a very clear example of this -

Valentines Day

The intent is to encourage everyone to appreciate the love in their lives.

The reception however may not match up.

Many women resent the holiday because it minimizes the need for love the other 364 days of the year.

Many men resent the holiday because it forces them to spend unnecessarily for items that are completely superfluous.

Both are missing the intent.

If you hate the holiday - as many do - make up for it by showing the sentiment year round.

If you love the holiday - make sure your expression of it doesn't drive others away.

Similarly look at your OWN intention and reception.

Is what you are doing / saying / promotion / selling / etc. being seen by those on the other end the way you intend for them to receive it?  If not, is it something you can change?

The key to successful organizations is being aware of their communications.  You will never please everyone, but its better to make sure those you are pleasing are able to spread your message without running into a negative reception on the other end.